Adverts are the best way to grow any product and gain influence in the market. When it comes to CBD products, most dominant advertisement platforms, including Google, Instagram, and Facebook, have categorized cannabis products as dangerous products. This is one of the main reasons why most cannabis-based businesses fail within their first year. However, the restrictions by major advertising platforms don’t mean that there are no legal ways to get around the ad policies to advertise your products. There are also other advertising platforms and methods to grow your brand and sell your CBD products without restrictions. In this article, we’ll discuss some of the best ways to market your CBD products. Influencer marketing Influencers create one of the best engagement platforms to grow your CBD products on social media without the risk of being shut down. Other advantages of utilizing influencer marketing include: Affiliate marketing Affiliate marketing is an advertisement strategy that gives bloggers and influencers incentive to market your CBD products. For this to be successful, you’ll need to work with bloggers who provide high-quality content on CBD products, especially those who focus on health and fitness. Their website should have a good reach to people interested in CBD products and their benefits. Affiliate marketing increases your CBD products in website sales and builds brand awareness. It also creates a lasting sales funnel. SEO Here’s the thing, many potential customers are always online researching CBD products and their benefits. If you channel this organic traffic to your website, then your CBD brand will grow exponentially. But, how do you direct these potential clients to your site? – Through Search Engine Optimization. SEO is a strategy that involves creating high-quality content, and other marketing strategies, to ensure that your site ranks first or on the first page of Google and other search engines. By providing CBD related content in your website, organic traffic grows attracting potential clients. Paid acquisition Google, Instagram, Facebook, and other major advertising platforms have policies that restrict the advertisement of recreational, illegal, or herbal drugs. This means that advertising your CBD products on these platforms is near impossible. But, there are certain ways to overcome the set restrictions on some platforms, legally. For example: • On Twitter, you can create brand awareness without advertising your products. Twitter also works well as an interaction platform with your clients. By understanding the different restrictions placed by various adverting platforms, you can advertise your CBD products or create your CBD brand awareness without breaking the rules. Email marketing Emails are a part of our everyday life, and even with the development of other messaging apps, emails are still widely used. In 2018, the number of worldwide email users was 3.8 billion. According to Statista, this number is expected to grow exponentially. The extensive usage of emails provides CBD brands with an opportunity to grow their brands and sell their products. You can utilize email marketing by sending weekly/monthly newsletters, new product information, product reviews, and CBD related content to your clients and potential consumers. Here are some benefits of email marketing: • You’re able to reach out to your target market directly through their smartphones and other devices OTT advertisement OTT Advertisement is one of the latest ways to promote your CBD products. OTT, or Over-the-top, refers to devices and services used to stream digital content to television or other related devices. These include: The advantage of using OTT for your CBD advertisement is that they have no restrictions that come with cable television and the like. Podcast Advertising Sponsoring a podcast is another great way to advertise your CBD products online while remaining within the set restrictions. A sponsored podcast comes with an already-existing audience. The thing about dedicated audiences is that they trust podcast personalities. This means that they can advise the listeners to use your CBD products and the listeners are likely to buy the products. Although sponsoring a podcast may be a bit expensive, it’s a great way to gain clients and create brand awareness. If you sponsor a podcast made of your target CBD clientele, you will have access to many potential clients. However, make sure you sponsor a relevant podcast to gain good returns on your investment. Final Word As observed in this article, restrictions by major advertising platforms don’t mean that there are no viable ways to advertise your CBD products. You can even advertise on these platforms, including Facebook and Instagram, while remaining compliant. You can also utilize other advertising methods that don’t have these restrictions. The CBD advertisement methods mentioned in this article, like other adverts, require precision and strategy to ensure that you reach the intended market. This warrants a good return on your investment. Source/Repost=> https://boostmyprofit.com/7-ways-to-advertise-cbd-products/?utm_source=rss&utm_medium=rss&utm_campaign=7-ways-to-advertise-cbd-products ** Boost My Profit | The Local marketing system for Getting profitable local clients fast. ** https://boostmyprofit.com/
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The Complete Guide to Pinterest AdvertisingPinterest is a discovery platform where most people uncover, plan, and carry out new ideas. According to Pinterest, 98% of Pinterest users have tried new ideas that they discovered on Pinterest. The way Pinterest works is different from other platforms in that it lets you create a new board, based on a new idea or product, and pin relatable items on it. If you’re new on Pinterest, here are the basic terms you’ll come across: Board: This is a public or private collection of pins based on the same idea. For example, you can create a Board to pin ideas on your next vacation. Pins: Pins are the fundamental of Pinterest. They are what you interact with on this platform, including images and videos. You can add new items to your Board from already existing Pins (Repins), or you can add new ones based on your interests or products. Why Pinterest Advertising?Pinterest is a unique platform where your existing or new brand or product can grow significantly. Here are a few reasons why you should consider advertising on Pinterest:
Pinterest Ads TypesDepending on the Pinterest add format you choose and your campaign strategy, you can achieve a wide range of your business goals. Let’s get acquainted with Pinterest ad types: Promoted PinsPromoted Pins are just like regular pins in that they appear on user’s home feed, category feed, and search results and Pinners can Pin them on their Boards. Users can also share and comment on them just like regular pins. The difference is that promoted Pins are boosted to target a category of people with particular interests. Promotion Pins are great for building brand awareness. IMAGE Promoted Pin Features
Promoted Video Pins Promoted video pins appear in the users’ home feed, search results, and category feed. Just like regular Pinterest videos, they autoplay once they’re 50% within view. One recommendation on your promoted video Pins is that they should have a visual description within the video since most users watch videos with the audio off. According to Pinterest, 67% of pinners are motivated to take action by promotion video Pins, which make them perfect for brand or product awareness campaigns. There are two types of promotion video Pins offered by Pinterest:
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Promoted Carousels Promoted Carousels feature two to five images of the same size as standard pins. Promoted carousels appear on the feed and search results of targeted users just as promoted pins do. The uniqueness of promoted carousels is the fact that each added image can feature a different title, description, and landing page. It’s a great way to tell a story about your product(s) or brand as each image can impress a different pinner. A promoted carousel is easy to notice because of the swipe signal dots below the image. IMAGE An example of a company that uses carousels flexibility to create awareness of their brand and products is COVERGIRL. Promoted carousel features
Promoted App Pins Promoted App Pins are mobile-based Pins only. Considering that 80% of Pinners use their mobile devices, it creates a perfect way for your application to grow. A Promoted App Pin appears as a regular Pin but with links to application stores to enable a direct download of the app from Pinterest. Images or video can accompany a Promoted App Pin. Shop the Look Pins/ Buyable Pins Buyable Pins are designed to allow users to buy products directly from Pinterest. They are integrated with white dots within the Look Pin, which you click to view specific product details. One company that has shown significant growth using Buyable Pins is Modern Citizen whose retail orders shot by 73% when they implemented Buyable pins. IMAGE Quick Guide on How to Advertise on Pinterest
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Ad groups help you achieve several goals using one campaign. They also help you maximize your budget. You can create a new ad group or add your promoted Pin to an existing one. IMAGE
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This entails where the campaign ad will be available for Pinners. It can be available on their feed, search results, or both depending on which one you choose and your set budget. IMAGE
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Source/Repost=> https://boostmyprofit.com/pinterest-advertising-guide/ ** Boost My Profit | The Local marketing system for Getting profitable local clients fast. ** https://boostmyprofit.com/ In this guide, youâll learn the basics of Facebook Ads and how you can get started with advertising on Facebook. Youâve probably read a lot of success stories on the Internet of marketers spending a few hundred dollars and earning tens of thousands in return. What Exactly Are Facebook Ads? If you scroll down your Facebook news feed, youâll most probably see a post which says Sponsored or Suggested Post on it. Or if youâre on a desktop computer, youâll see ads on the right side of your screen. Youâll even see in-stream video ads while youâre watching a video on Facebook. Why Should You Advertise On Facebook Ads? Before I show you how you can get started with Facebook ads, let me go through a few reasons why you should consider investing in this platform. 1. Your potential customers and clients are all on Facebook. How To Get Started With Facebook Ads Just like most things in life, thereâs a steep learning curve that comes with Facebook ads too. Letâs take it one step at a time so you donât become confused as doing so will lead to money down the drain. Some example goals are: Source/Repost=> https://boostmyprofit.com/the-complete-guide-to-facebook-advertising/ ** Boost My Profit | The Local marketing system for Getting profitable local clients fast. ** https://boostmyprofit.com/ |
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